I’m a brand-led creative who thrives at the intersection of storytelling, strategy, and execution.
Over the past 13+ years, I’ve partnered with global enterprises to translate complex business goals into clear, consistent, and visually compelling brand experiences.
My work spans executive presentations, sustainability and investor reports, scalable design systems, and digital brand activations, all built with intention and impact. I’ve led numerous initiatives through acquisitions, rebrands, IPO readiness, and internal rollouts, always focusing on clarity, quality, and alignment.
I bring a pragmatic and collaborative mindset to every engagement, working across functions to guide stakeholders and create the tools and systems teams need to bring a brand to life. I’m especially energized by purpose-driven work and opportunities to shape design as a strategic business asset.
Areas of Expertise
• Brand Positioning and Messaging Strategy
• Verbal Identity and Brand Voice
• Purpose, Culture, and Values Alignment
• Brand and Corporate Communications Design
• Brand Governance and Training
• Scalable Design Systems and Templates
• Brand Implementation and Activation
• Cross-Functional Collaboration and Stakeholder Management
• SharePoint and PowerPoint Template Integration
• Digital Asset Management (DAM) Systems and Tools
• Executive Communications Design
• Investor Presentation and IR Materials
• Sustainability and Annual Report Design
• Visual Storytelling and Information Design
• Creative Direction for Marketing Campaigns
• Recruitment Marketing and Employer Branding
• Digital and Print Marketing Collateral
• Website Layout and Content Strategy
Software Proficiency
Design Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma
Digital Asset Management: Bynder
Digital Platforms: SharePoint, Workiva, Top Producer, Constant Contact, Mailchimp, Wix, eGov, Sports Engine
Office and Collaboration: Microsoft Office (PowerPoint, Word, Excel, Teams, Planner), Trello