Specializing in the development and refinement of brand identities, I create clear, cohesive, and impactful brand guidelines, templates, and logos. From foundational brand standards to facility-specific branding, I ensure consistent messaging and design across all touchpoints.
Brand Guidelines
Shaping Evoqua's Brand Identity and Guidelines
Collaborating with Cross-Functional Stakeholders
Partnered with leadership and marketing teams to align guidelines with business objectives. Led discovery sessions to gather input, refine brand standards, and establish an internal feedback network for early adoption. Secured executive buy-in to ensure seamless integration with corporate goals.
Brand Development
Designed and documented comprehensive brand guidelines to ensure consistency. Defined visual identity, messaging, and application rules while developing assets and templates to support scalable execution.
Training and Support
Launched brand education initiatives, training sessions, and toolkits to drive adoption. Developed and maintained a SharePoint hub as central resource, ensuring easy access to guidelines, assets, templates, and imagery for consistent application accross the organziation.
Impact
Strengthened brand consistency and recognition, improved cross-departmental collaboration, and enabled efficient, cohesive brand execution across all touchpoints including web and digital services interfaces.
Establishing a Unified Partner Brand Presence
Collaborating with Cross-Functional Stakeholders
Partnered with ecosystem leaders to define project scope and branding needs, aligning with corporate identity while addressing partnership needs.
Brand Development
Developed a logo lock-up system and visual framework for consistent branding. Designed a guideline book to ensure brand integrity across third-party collaborations.
Implementation & Support
Provided clear guidelines and resources to ensure consistent branding across partnerships.
Impact
Established a unified approach to partner branding, strengthening brand recognition and reinforcing Evoqua’s presence across its external network.
Facility Branding
Facility Branding and Employee Experience Initiative
Strategic Collaboration
Partnered with executive leadership, HR, procurement, and facilities teams to define project scope and secure buy-in. Led engagement with ~150 facilities achieving a 94% participation rate to inform the initiative and ensure alignment with corporate and facility-specific needs.
Brand & Experience Development
Conducted a global facility audit, analyzing workplace branding opportunities. Designed environmental graphics, curated artwork, and developed comprehensive facility branding guidelines. Piloted branding solutions in new built and renovated facilities to validate impact and feasibility.
Implementation & Scalable Support
Collaborated with procurement to assess materials and application methods. Launched a toolkit, artwork catalog, and SharePoint resource hub to drive adoption. Provided training and ongoing support for facility managers to maintain consistency.
Impact
Elevated brand consistency across global facilities, enhanced workplace culture, and strengthened employee engagement by creating inspiring, cohesive environments that reinforce corporate identity.
Select pages from the facility artwork catalog:
Logofolio
Logo Design Strategy and Development
Collaborating with Stakeholders
Led discussions with clients to understand brand goals, target audience, and market position, ensuring alignment of logo designs with broader brand strategies.
Brand Development
Created and refined logo concepts, iterating through mockups to ensure simplicity, versatility, and strong visual identity. Delivered full logo systems, including multiple versions for varied applications.
Implementation & Support
Provided guidelines for logo usage, ensuring consistency across all media and platforms.
Impact
Delivered logos that enhanced brand recognition, supported long-term adaptability, and resonated with target audiences, fostering growth and visual cohesion across multiple industries.
