In a digital-first world, print remains a powerful tool for informing decisions and building credibility. I create cohesive campaigns that engage the right audience across every touchpoint—whether through targeted digital ads, informative spec sheets, or high-impact print materials. By aligning strategy with design, I help brands drive demand, enhance engagement, and convert interest into action.
Digital Advertising
Evoqua Water Technologies, Digital Ad Template Design
Cross-Functional Collaboration
Collaborated with cross-functional teams to align digital ad designs with business goals. Partnered with the commercial marketing teams to ensure creative solutions met campaign objectives, driving higher engagement.
Brand Identity Innovation
Created a suite of digital ad templates reflecting Evoqua Water Technologies' updated brand identity. Ensured consistency across various ad formats, promoting a cohesive brand experience.
Efficient Execution & Support
Developed adaptable layouts for display banners, social media ads, and retargeting ads. Streamlined the process for future ad production, ensuring brand integrity and ease of use.
Impact
Contributed to the consistency and effectiveness of digital ad campaigns by providing on-brand, flexible design templates. Enabled marketing teams to quickly produce cohesive ads that supported overall campaign goals.
United Beaver Dam Soccer Club Ads
Creative Strategy & Design
Designed ads for events, registrations, and sponsorships using dynamic imagery and bold typography. Tailored designs for optimal impact across social media and display platforms.
Brand Consistency
Ensured all ads reflected the club's identity and messaging, maintaining consistency across various campaign materials.
Execution & Adaptability
Developed adaptable, on-brand designs that could be easily reused for future campaigns, streamlining the club's ongoing marketing efforts.
Impact
Contributed to increased awareness and engagement through visually compelling ads that resonated with the target audience. Enabled the club to efficiently execute future campaigns with flexible, ready-to-use templates.
Neptune Benson, Evoqua, Digital Ads
Creative Strategy & Design
Designed digital ads promoting cost savings analysis and brand awareness through the USA Swimming sponsorship. Integrated a targeted geofencing strategy to feed and retarget ads at USA Swimming events, tradeshows, and conferences, driving traffic to a form that captured marketing-qualified leads.
Brand Consistency & Messaging
Ensured consistent messaging across display, social media, and geofenced ad platforms, maintaining brand integrity for both the sponsorship and product-focused campaigns.
Execution & Optimization
Developed ads optimized for conversions, leveraging geofencing to engage targeted audiences in real-time at events and maximize campaign performance.
Impact
Contributed to a 16% increase in leads through form submissions, strengthening the CRM pipeline. Improved ROI by 23%, enhancing Neptune Benson's digital presence.
Print Marketing
Neptune Benson, Evoqua, Sponsorship Campaign Ads
Strategy & Creative Design
Designed digital and print brand awareness ads to promote Evoqua’s partnership in providing high-quality water treatment for USA Swimming events and swim trials as well as other premier global swimming competitions. Targeted sports directors and coaches, emphasizing Neptune Benson’s expertise in delivering top-tier water treatment for elite events.
Brand Alignment & Consistency
Ensured messaging aligned with Neptune Benson’s values, maintaining consistent brand identity across print materials.
Execution
Developed compelling ads for both digital and print media, positioning Evoqua as the trusted provider of high-quality water treatment for competitive swimming events.
Impact
Increased brand recognition within the competitive swimming community, strengthening Evoqua’s reputation for excellence in water treatment.
Neptune Benson, Evoqua, Print Product Ads
Creative Strategy & Design
Designed print ads as part of a multi-channel campaign to promote Neptune Benson’s filtration products, focusing on benefits like efficiency, cost savings, and environmental impact.
Brand Consistency & Messaging
Ensured consistency across all materials, aligning the print ads with Neptune Benson’s brand values.
Execution & Contribution
Created impactful print ads with a trackable phone number, supporting the overall campaign that drove customer engagement and form submissions.
Impact
Contributed to a 16% increase in leads through form submissions, feeding the CRM pipeline and enhancing the campaign’s effectiveness.
