From talent recruitment to product promotions, I create marketing collateral that not only captures attention but drives action. Working with cross-functional teams, I develop a full spectrum of materials—brochures, flyers, posters, pull-up banners, and more—that consistently reflect brand identity and resonate with target audiences. Whether it's engaging top talent or communicating key product benefits, my focus is on delivering clear, compelling, and professionally designed assets that make an impact.
Brochures & Flyers
Recruiting Material, Evoqua Water Technologies
Strategic Collaboration & Design
Collaborated with HR and leadership to gather insights and design a booklet that communicated Evoqua's core values, culture, and leadership philosophy. Ensured the messaging aligned with Evoqua’s brand, vision, and growth opportunities, creating a clear, engaging resource for new hires.
Execution & Optimization
Designed the booklet with consistency in mind, ensuring clarity in the messaging and a strong connection to Evoqua’s purpose. Focused on creating a tool that would effectively attract talent and guide new hires through the onboarding process.
Impact
Strengthened Evoqua’s employer brand and improved recruitment by clearly conveying the company’s values and mission. Enhanced employee alignment and engagement, helping new hires understand Evoqua’s purpose and culture from day one.
Product and Market Brochures, Neptune Benson, Evoqua
Strategic Collaboration
Developed personas through customer and partner interviews, capturing the voice of the customer to ensure content was aligned with their needs and expectations. Collaborated with sales teams to define key messages and address customer pain points.
Execution & Optimization
Designed brochures that communicated product and service offerings, highlighting key benefits and tailored solutions. Developed clear, compelling content structured to showcase value propositions, features, and benefits. Created visually engaging layouts aligned with brand guidelines, optimizing materials for both print and digital channels. Delivered polished, professional collateral that empowered sales teams and supported the buying process.
Impact
Enhanced lead conversion by providing persuasive, easy-to-understand information that improved customer decision-making and product understanding. Strengthened brand consistency across materials, fostering greater engagement with prospects. Validated voice of customer insights with sales teams to ensure alignment.
City of Beaver Dam Flyers Recruitment Flyer for Attracting a Downtown Bookstore, City of Beaver Dam
Strategic Collaboration & Design
Worked closely with the Chamber of Commerce and Mayor’s Office to identify key community benefits and opportunities for new businesses. Designed a flyer that showcased Beaver Dam’s downtown development, highlighting the potential for a bookstore to become a cultural hub with the support of local resources and investors.
Execution & Optimization
Crafted the flyer’s messaging to position Beaver Dam as an attractive location for businesses, emphasizing the town's commitment to economic and cultural growth. Designed the layout to capture attention and clearly communicate the benefits to potential bookstore owners.
Community Impact
Successfully positioned Beaver Dam as a prime location for new businesses, contributing to the revitalization of the downtown area. Attracted bookstore owners by highlighting the community’s support and growth potential, helping to drive investment into the area.
Successfully positioned Beaver Dam as a prime location for new businesses, contributing to the revitalization of the downtown area. Attracted bookstore owners by highlighting the community’s support and growth potential, helping to drive investment into the area.
Direct Mailers
Nonpartisan Candidate Mailer
Strategic Collaboration
Worked closely with the candidate to define key messages and priorities, ensuring a neutral yet compelling narrative that focused on qualifications and community impact. Developed a strategy to engage voters during COVID-19, when traditional canvassing was limited, making direct mail a critical communication tool.
Execution & Optimization
Designed a mailer that effectively communicated the candidate’s background, key priorities, and vision for the community. Structured content to be engaging and easy to digest, emphasizing clarity and accessibility.
Impact
Increased candidate visibility and name recognition within the district. Clearly communicated the platform and vision, fostering greater voter engagement. Provided a polished, professional campaign piece that strengthened credibility and ensured voters had access to key information despite the challenges of the pandemic.
Real Estate Mailer for High-End Property Sellers
Strategic Collaboration
Collaborated with the real estate broker to understand their advanced marketing services, including aerial video, 3D modeling, and HD video. Tailored messaging to appeal to high-end property sellers, emphasizing the broker’s ability to market luxury homes using innovative, high-quality tools.
Execution & Optimization
Designed a visually appealing mailer that showcased the broker’s premium services in a sophisticated and engaging way. Highlighted key offerings in a clear, concise manner to attract high-end property owners. Ensured the design aligned with the luxury market’s expectations and positioned the broker as a leader in real estate marketing.
Impact
Enhanced the broker’s appeal to high-end property owners by showcasing their cutting-edge marketing capabilities. Contributed to increased leads and listings by positioning the broker as an innovative leader in the luxury real estate market.
Posters
Lake Days Festival Posters
Strategic Collaboration
As the sole marketing lead for the festival, I managed all aspects of the campaign, including design, messaging, and community outreach. I collaborated with festival organizers to ensure the posters reflected the refreshed festival brand while incorporating key event details and a call to action to boost attendance.
Execution & Optimization
Designed eye-catching posters that captured the festival’s new identity and were consistent with the broader marketing campaign. Managed all aspects of the design and distribution to ensure maximum engagement and visibility across multiple platforms.
Impact
Increased festival visibility with cohesive, attention-grabbing posters that helped drive awareness and community participation. The posters were a key element of a larger campaign that successfully positioned the event as a must-attend local attraction. Reinforced the festival's refreshed brand identity and strengthened its place in the community.
Rumors: Cast Call & Show Event Posters
Strategic Collaboration
Collaborated with the theater team to develop and design posters for Rumors, aimed at engaging both potential talent and the local audience. Incorporated key event details and worked with the team to align the design with the production’s theme and goals.
Execution & Optimization
Designed visually compelling posters that captured the essence of the play while providing critical information about auditions and performances. Focused on creating a strong call to action to drive both talent participation and audience attendance.
Impact
Increased participation in auditions and attendance at the show, helping to strengthen community support for the arts. Enhanced local theater engagement, positioning the production as a key cultural event and bolstering the theater’s presence in the community.
Pull Up Banners
Product and Brand Awareness Banners, Neptune Benson, Evoqua
Strategic Collaboration
As the marketing manager, I led the design of pull-up banners for Neptune Benson, aimed at product promotion and brand awareness at trade shows. I tailored the messaging based on persona development and voice of customer (VOC) insights, ensuring it was aligned with the target audience's needs. I also made sure the materials adhered to Evoqua's brand guidelines.
Execution & Optimization
Designed banners that emphasized key product features and Evoqua’s visual identity. Focused on creating engaging, easy-to-read materials that effectively communicated Neptune Benson’s offerings at industry events.
Impact
Increased brand recognition and product awareness at industry events, helping position Neptune Benson as a market leader. Strengthened the company’s presence and professional image at trade shows.
Employee Value Proposition Banners, Evoqua Water Technologies
Strategic Collaboration
Worked with HR (culture and recruiting), and other company stakeholders to develop the Employee Value Proposition (EVP) and brand messaging. I presented the full campaign to the executive board for buy-in, securing their support. I then designed banners to reinforce the EVP campaign’s key messages, showcasing the company’s culture, growth, and values.
Execution & Optimization
Created banners that aligned with the campaign’s visuals and emphasized the company’s purpose, values, and growth opportunities. Focused on ensuring the design was visually engaging and conveyed a clear, consistent message to attract top talent.
Impact
Strengthened the employer brand and enhanced recruitment efforts by highlighting the company’s values and culture. The banners helped position the company as an attractive employer and contributed to increased interest from prospective employees.Additionally, they inspired existing employees, fostering a deeper connection to the brand.
