Project: City Website Development - eGov Platform
Strategic Collaboration
I was contracted to redesign the city’s website using the eGov platform. I led cross-functional sessions with city departments and officials, including the mayor, to align content and structure with the city’s strategic goals. I facilitated a shift from internal-facing navigation (“Departments,” “Elected Officials”) to a user-first structure (“Live,” “Play,” “Visit”) based on public behavior and accessibility best practices..
Execution & Optimization
Designed the site map and UX to improve wayfinding, reduce friction, and centralize content for residents, businesses, and visitors. I built department pages tailored to user needs, onboarded staff with editable content areas, and conducted two training sessions to empower long-term self-management.
Impact
Launched a clean, intuitive, mobile-responsive website that reflected civic priorities and made city services more accessible. The redesigned navigation improved engagement by aligning with how residents and visitors naturally seek information. As a result, departments reported fewer phone inquiries, with residents now finding key resources more easily online.
Project: Lake Days Event Website - iPage Platform
Strategic Collaboration
I was contracted to create the Lake Days Festival website on the iPage platform, designed to serve as a central resource for event information and engagement. The site aimed to provide attendees with everything they needed to know about the festival in one place.
Execution & Optimization
Designed and built the website to feature event schedules, details, and promotional content. Focused on ensuring the site was user-friendly, mobile-responsive, and easy to navigate, with essential information readily available for attendees.
Impact
Delivered a streamlined online experience that enhanced attendee engagement and simplified access to event details.
Project: Girls' Youth Softball Team Website - Sports Engine Platform
Project Overview
I was tasked with designing and building a website for a girls' youth softball team on the Sports Engine platform. The goal was to create a centralized hub to improve communication and highlight the team’s activities for players, parents, and supporters.
Development & Execution
Collaborated closely with the team’s coaches and organizers to identify essential features, including schedules, rosters, events, and sponsorship details. Tailored the site design to align with the team’s branding while ensuring it met the needs of both the coaches and the community.
Impact
Launched a user-friendly website that streamlined communication and provided real-time updates for parents and supporters. The site increased the team’s visibility, fostering greater community engagement and support.
