Developed purpose-driven identity systems that visually express what makes the company a meaningful place to work. Brought employer brand strategy to life through design by translating Employer Value Proposition (EVP) messaging, employer brand pillars, and voice into recruitment materials, internal campaigns, and workplace environments, creating alignment, reinforcing culture, and supporting talent acquisition.
Shaping Employee Experience Through Brand
Shaping Evoqua's Employer Brand Identity
Collaborating with Cross-Functional Stakeholders
Established a cross-functional advisory council to gather broad-based input on what motivates and connects employees to their work. Created a structured environment for open dialogue, ensuring the EVP was inclusive, authentic, and representative of the employee experience.
Brand Development
Facilitated working sessions to define and refine core messaging and designed the visual identity elements to align with organizational values and culture. Led the creative direction from concept through execution. Secured endorsement from HR leadership and gained executive alignment to ensure enterprise-wide support and adoption.
Implementation
Rolled out EVP messaging and visuals across key internal and external channels, including recruiting campaigns, internal communications, company events, NYSE graphics, and workplace environments. Ensured consistency and relevance across touchpoints to reinforce the employer brand at every stage of the employee lifecycle.
Impact
Positioned the organization with a clear and cohesive employer brand that reflects its purpose and culture. Created alignment between talent acquisition, internal communications, and leadership to support engagement, retention, and long-term brand equity.
Bringing the Culture to Life
Talent Recruitment and Onboarding Brochure
Strategic Collaboration & Design
Collaborated with HR and leadership to gather insights and design a booklet communicating Evoqua's core values, culture, and leadership philosophy. Ensured the messaging aligned with Evoqua’s brand, vision, and growth opportunities, creating a clear, engaging resource for new hires.
Execution & Optimization
Designed the booklet consistently, ensuring clarity in the messaging and a strong connection to Evoqua’s purpose. Focused on creating a tool that would effectively attract talent and guide new hires through the onboarding process.
Impact
Strengthened Evoqua’s employer brand and improved recruitment by clearly conveying the company’s values and purpose. Enhanced employee alignment and engagement, helping new hires understand Evoqua’s purpose and culture from day one.
Helping Employees to Feel Part of Something Bigger
Brand Promise Video
Strategic Collaboration and Shaping the Brand Narrative
Partnered with a colleague to craft the script using brand-aligned language to create a message that resonated internally as much as externally. The goal was to connect every employee to the collective impact of their work by articulating what it truly means to transform water and enrich lives. Leveraged a human-centric theme to show how water touches everyday moments, in homes, hospitals, agriculture, and beyond, and tied those moments to the essential work across the organization.
Development and Execution
Provided the script and storyboard to an agency for production and guided refinement to final delivery.
Impact
Delivered a unified message that instilled pride, reinforced purpose, and created a narrative employees could see themselves in.
Bringing the Employer Brand to Life at Career Fairs
Strategic Collaboration
Partnered with talent acquisition and marketing teams to identify recruitment needs and select the EVP messaging with the strongest resonance. Aligned project goals to ensure visual consistency and audience relevance across recruitment events.
Brand & Experience Development
Applied existing EVP taglines and employer brand pillars to large-scale formats such as booth backdrops, banners, and signage. Designed visually cohesive assets that reflected the brand’s identity and created an engaging experience for prospective candidates.
Implementation & Scalable Support
Delivered ready-to-use display materials and guided recruiting teams on leveraging visuals to facilitate meaningful candidate conversations. Enabled talent teams with tools that communicate company values confidently.
Impact
Enhanced brand visibility and strengthened candidate perception by making the EVP tangible and engaging in physical recruitment settings.
Bringing the Brand to Life in the Workplace
Strategic Collaboration
Partnered with executive leadership, HR, procurement, and facilities teams to define project scope and secure buy-in. Led engagement with 154 facilities, achieving a 94% participation rate to inform the initiative and ensure alignment with corporate and facility-specific needs.
Brand & Experience Development
Conducted a global facility audit, analyzing workplace branding opportunities. Designed environmental graphics, curated artwork, and developed comprehensive facility branding guidelines. Piloted branding solutions in several newly built and renovated facilities to validate impact and feasibility.
Implementation & Scalable Support
Collaborated with procurement to assess materials and application methods. Launched a toolkit, artwork catalog, and SharePoint resource hub to drive adoption. Provided training and ongoing support for facility managers to maintain consistency.
Impact
Elevated brand consistency across global facilities, enhanced workplace culture, and strengthened employee engagement by creating inspiring, cohesive environments that reinforce brand identity.
